Big news in the SEO world over the past few days! Google has announced a new change to their core ranking algorithm. They relayed that the Panda algorithm has been added to their core ranking algorithm. Google’s core algorithm contains hundreds of different factors, which they use to display search results.
Here is a simplified break down of the history of Panda.
Panda was a one off algorithm that would be refreshed whenever Google got around to it. It wasn't tied to their core ranking algorithm. This would usually happen once a year, but sometimes it would take up to 18 months or more.
Panda is now baked into the core ranking algorithm. Whenever Google does a core algorithm update the Panda algorithm will also be applied.
What this means:
Not much other than Panda will be, in my opinion, applied more often. Google's official statement on the increased frequency was, "I suspect so. I don’t make any promises." As you can tell that isn't very concrete. In the past we were seeing panda updates once a year and sometimes even less often, so this is a positive thing for sure.
Should my business worry about angry Pandas?
No way! If anything you should welcome algorithm updates because they will more than likely benefits you because you aren’t doing anything that Google frowns upon. (right? RIGHT?)
To ease everyone's fears here is a big, cute and rather harmless looking panda enjoying a snack.
If anyone has any questions, concerns or cute panda pictures feel free to reach out. I’m more than happy to talk Google, SEO and algorithms with whomever.